Auditing & Organizing Your Body of Work
This changes everything.
Background
Length: 12:35
This voice note was taken from a pop up audio salon I hosted in 2025.
Your body of work is an ecosystem - living, breathing, multi-dimensional.
But if you can't clearly invite someone into the journey, they'll drown before they ever experience your medicine.
On doing an audit of your collateral, creating your signature path, and why structure isn't prescriptive when you do it right.
(Also, please excuse my partner in the background at the beginning - he didn’t realize I was recording).
Transcript
Hey ladies, hey hey hey!
This is a bit later than I usually send a message. I'm on Eastern time, but it's been a busy day. Oh yeah, I forgot—my oldest, we thought she damaged her eye with a toy, but she did not, thankfully. So it was a fun drive to the ER and turning right back around.
But I've been really mulling on some things and wanted to drop in and talk about them. And also say welcome and hello. I know we have some new ladies. Glad you're here. You're welcome to stay as long as it feels aligned. I hope you guys always know that if at any point this space is not nourishing for you, you are more than welcome to leave. I will not take it personally, and you can pop back in when you need to. I am forever digitally detoxing, entering, leaving spaces, so I totally respect that.
But I want to talk about our body of work and how we talk about this in the world.
So body of work is a term that is typically used in artistic circles, right? And it is kind of what it sounds like—your life's work. The paintings you've done, the short stories, the poetry, the prose, the sculptures, you know, visual artwork, whatever it is. The songs you have. Your body of work is your dynamic, living, breathing map of your creative endeavors, your inner landscape, your passion, all of these things, right?
And so when we think of body of work in our businesses as healers, as guides, there is an element of artistic expression. Everything we touch is—everything we touch is just what is in the surface, but it's not only the creative. It's the creative elements that may be explicitly in our work, like blog posts and books and podcasts, things that are content and are very clearly created. But also our skills and the journey we take people on.
And what we can get stuck in sometimes is having a disjointed expression of our body of work. Our body of work itself may be clear and crystalline because it's all flowing from us, so therefore it's all connected. But the thing is, the way we convey it to the world matters deeply.
And there is this balance of maintaining the uniqueness and the artistry and the frequency, while also being clear enough and recognizing that people are not you. And so they cannot interpret everything the way you would. They need instruction. They need guiding, guidance, right?
And so as mystical business owners, we kind of teeter-totter between maintaining that essence that will magnetize the very people we are called to serve, while also honoring where they are at and the language that they use to interact with the world.
And so this is very meta, very creative, you know. But getting really granular, this discussion is about the client journey and the client experience, and inviting people into your body of work.
And the single thing I want to say and admonish you to do is: take stock of your full body of work. Do an audit and see what have you put out into the world. What are the offers that you've run? What are the one-off things you've done? What are the frameworks you've used with certain clients? What are the modalities that you use? What are the—even testimonials or powerful stories that you have? What are the podcasts you've been on? What are the handouts and PDFs, et cetera, that you've made for clients or you used to have as freebies but you no longer have?
Take stock and do an audit and gather in one place a list of all of your collateral, of the full breadth of your body of work.
And doing this, one, you'll probably be surprised by how prolific of a creator you are and how multi-dimensional of a creator you are. You likely have things that are very cerebral and some that are more emotional. Things that are prose and writing and creative expression, and some that are more frameworks or instructional, right?
You'll be surprised. It'll probably give you a little bit of a confidence boost to see that you have this expertise that you have amassed over time. But it also will give you a clearer picture of the different ways that you can help people, have helped people, and currently help people.
And when we have this better sense of the full breadth and depth of what we have in the world, we're then able to begin organizing in such a way that we're inviting people into this journey, into the depths, right?
I believe that every one of us should have a signature program, a signature journey, a signature path within our body of work that is the core transformation that we are called to usher in, that we are called to steward in, right?
And so, you know, I'm using these terms I just love because of the artistry of them. I could very easily use terms like the client experience, the client journey. You need a signature offer that is clear, time-bound, and meets the most pressing need of your audience. So these are similar words—I'm using different words, but there's just a feeling to them because they are a little bit different.
There's a difference between just fully, so cerebrally, saying, "Okay, what's my client journey? Where are the gaps? Where are these going?"—which is necessary, mind you. That's one of the first drops I did in here, is that I do not demonize the mind at all. Just like we elevate the body, elevate the spirit, the mind is on equal standing in my mind with these things. Because I think sometimes in the spiritual space, in spiritual spaces, we can demonize the mind. Because especially living in Western societies, from time to time we can overemphasize it. But at this point in the world entirely, I think the mind is typically overemphasizing the other elements, so we kind of push back on that sometimes. But we don't want to demonize the mind. We love it.
So there's one thing to do the cerebral exercise, which we need, but then also to drop into the spiritual level of like, "Okay, my body of work—I'm inviting them into this ecosystem, into this field that's going to accelerate and transform their life. What is the path that I lead them on?"
Yes, there will be some highly motivated people who will pick apart your podcasts and your blog and will go to your footer and find your old links of things and sign up for this and find out for that. But if somebody's already dealing with something—especially if you are a healer or a guide, you're dealing with people who are likely already overwhelmed with a problem, right? They're already frustrated. Perhaps they've tried different practitioners. Perhaps they've tried different modalities, different methodologies for resolving, for elevating.
We want to simplify this journey as much as possible, and we want to provide to them everything they need on this signature journey.
And so once we take stock and we really root in like, "Okay, this is what I have to offer. Wow, I forgot I ran this course, and this piece is important to this, and this matters in this"—we then want to really sit down and understand this journey from where they start into where they go, which you are an expert in, right? And begin pulling these different pieces of our body of work and making them into a cohesive journey and being able to say to people, "Here. Here is a starting point."
And so as a creative—even, you know, I like to call myself the intuitive engineer. I'm an engineer by degree, but I'm very right-brained, both-brained, whatever. One of the creative side. Right brain. Anyways, yeah, I think it's right brain.
We—shoot, where was I going? Too many caveats.
Oh! It can feel constricted when we start thinking about, like, "Okay, single signature journey." It's like, "I don't know where everybody's at, where everybody's going. I don't want to presuppose. I don't want to—I don't want to—I don't want to."
Yes, I get it. And honestly, I've gone through my own journey of like, "Oh, I don't—I am NOT giving this advice simply because that's what the typical marketing guru says." But it truly aligns with human psychology, and I think it is beautiful stewardship. And it is stepping into deeper authority in saying, "Hey, I know that you may be dealing with XYZ. I have been there. I have gone through the fires and I have learned. Let me show you what it can look like on the other side, you know?"
And because you are not a prescriptive person, you're not a dogmatic person, naturally the language and the actual structure of the signature journey are not going to be dogmatic. They're not going to be prescriptive. But they're going to offer enough safety, enough swaddling for the person coming through to say, "Okay, I can trust this process. I trust them. I see this journey they're taking me on. They're saying that, 'Hey, I think that give me six months and we can see a measurable difference. I can't promise complete end of whatever ailment or complete restoration of this, but I think this will get you closer.'"
And again, when somebody is in turmoil, when this is a problem that's a thorn in their side, they need some level of security and confidence. And really, should we be offering a product or a service we don't have some level of confidence that if somebody shows up in the right energy and devotes themselves to it, there won't be a beneficial outcome? Because what are we really doing, you know?
And yes, not everything is roses and sunshine, and there'll be ups and downs. But if at the end of the day you can't confidently say that doing this work will bring about benefit for your life, then we should probably pause and think if this is something that we should be bringing into the world, right?
And so those are my evening rambles. It's a lot less structured than I tend to be, but it's something that's percolating within me. And I just—I see so many healers and guides and transformational practitioners swimming, drowning in their body of work. There's so many beautiful nuggets, gems, guides, offerings that they want to bring into the world and that are present, but they're disorganized and they're drowning in it. And then their audience is also drowning and confused and is getting a new offer every week, or is unclear how they can truly help them.
And so doing this, I think, deepens your own confidence in your clarity and then lets you move in that frequency for your own people.
So as always, any questions, any comments, feel free to respond. I love hearing from you. If there's anything that you want to hear about, any clarification, or any topics—like if you see something online and you're curious about my take—as if that made me feel a little egotistical, like, "Oh yes, you see then you're like, 'Oh, I wonder what Edi thinks.'" I don't necessarily know if anybody is doing that, but if you are curious about perspective on something you see, feel free to share and I'd be happy to offer perspective, my opinion on it from my time, my expertise, et cetera.
I will talk to you all soon. Have a most beautiful weekend.
Mwah!
This article was written by Edi Oduraa, founder of Via de Oduraa, where we help creative + wellbeing brands scale without losing their soul through fractional COO services.
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