Finding Support that Actually Makes You a Rich Bitch (and not a Soul-Sucked Sally)
Me personally, I want to be a Rich Bitch.
Background
Length: 16.29
*Sorry for the popping - I was holding the mic too close. We have a wind / pop filter on the way.
Relationships matter. They can very easily make or break us.
This includes the relationships we enter into to support our business. Picking coaches / consultants / providers who are aligned and effective can mean the difference between spinning our wheels, burning out and closing our doors and thriving.
But often, we’re not taught what to look for and how to select support when growing our businesses. I take this personally, and lo and behold, this audio blog arose.
I want to speak more to this over the months and years, because there is an epidemic (especially online, but honestly everywhere) or business support that can talk a good game, but doesn’t have the background, chops and prowess to truly support people.
But, for now, this audio blog will get you started. If you have any questions about finding support, from marketing agency to fractional coo 😉, let me know, and I would be happy to assist (even if I’m not the right fit for you!).
Transcript
Hello hello lovelies, I recorded a 20 minute long audio blog for you but my microphone was not working and that is okay I think it will hopefully be a bit shorter and more concise but today I want to talk to you about support especially in 2026 since we're at the beginning of the year and you may be looking to elevate your business, your life, all of that by partnering with a business coach, consultant, etc. etc.
I want to really give you some guidelines and some important things to look for that we don't really talk about.
Nobody really talks about how to find support that works for you.
We go off of vibes often and how their marketing makes us feel, which can be precarious when good marketing is designed to manipulate the emotions.
I love marketing.
I'm fascinated by branding, by marketing.
I don't think it's bad, inherently, anything like that and I don't even think it's bad for us to consciously utilize marketing to ease the path for people to be with us and to buy from us.
Let me make that clear.
However, I think that's where a lot of us do get stuck and I think there are a lot of people who are using marketing in an unethical way.
I think the heart of unethical marketing is when you're marketing a product that does not match what you are marketing.
When you have constant income statements and are emphasizing the monetary gain of being with you in your product and your service and you don't have things in place to actually, not guarantee, but make this happen.
I think that's unethical.
I don't think talking about money at all is unethical.
I don't think there is any problem sharing case studies where part of that case study is revenue.
But we have seen the rise of business coaches and sales coaches and marketing coaches who their main marketing tactic is income statements, which is giving pyramid scheme because these income statements are just people from last week who read income statements from the week before and are now buying in and it's this crazy cycle.
I've written an article about this once already, but it's something I'm very passionate about.
I probably should have started there.
See I'm all over the place.
I am super passionate.
I'm on my soapbox.
But why this matters so much to me is not because people should be buying from Evie and they're not and so I'm mad.
Absolutely not.
First of all, people are buying from Evie.
Second of all, the people I am passionate about are people who are bringing about transformation such as yourself and every cycle that you spend giving energy, time, money to a coach or a practitioner who is not going to help meet your need is a cycle that burns you out, that sets you back, that discourages you.
And 90% of businesses close within five years.
I believe it's 90%.
If it's not 90, it's higher.
Percent of businesses close within the first five years and I don't want that for you.
We need more healers.
We need more transformational workers.
We need more heart aligned regenerative businesses.
And so for me, I think that the way people are marketing to this demographic is creating a is a disservice to the entire collective.
And so that's why I'm speaking out about it because I don't want you to spend any more time, energy or money with a support service, support person that is not actually going to meet your need.
OK, so what I will say first and foremost, though, is that if you are an early stage business in your first five years, oftentimes you don't need a specialist as much as you think you do.
You might benefit more from a generalist.
And so a specialist is somebody who is promoting a one particular service.
If you need help refining your sales process, this is the one person you go to.
If you need help, perhaps creating more beautiful content and graphics, you go to this person.
If you need help with videos, you go to this person.
And sorry, this person is different in all of these examples is what I'm trying to say.
Sorry.
Specialists are special, right?
They have their one special thing that they hyper focus on.
Generalists are more like me.
I'm a fractional COO who I can come in and I can help with your team, HR.
Right.
I can help with your systems and your structures around every element of your business.
I can help you with your own self leadership to a degree.
I'm more of a generalist because I like to work with early stage businesses.
And what I found is that we are often so eager to jump and find a specialist when really we need a generalist who can understand the full ecosystem of our business, get it to a certain point.
And then once it's rocking and rolling and our problem is perhaps less finding clients and now the problem has shifted to serving these clients and scaling missing.
That's when we can bring in other specialists.
But too many people are spending money and time in very specific programs that are solving a problem that is not even their most critical problem.
So I do think though, so that that's like my little caveat about finding support in general is not saying you couldn't use the support of a specialist if you're under five years, but don't, um, don't dive straight in there.
What I recommend doing is really taking the time to understand your problems.
Okay.
So we might say, I want to, I want more clients.
That's what everybody's saying.
I want more clients.
That's what I even say.
I want more clients, right?
Okay, great.
I love that.
You want more money?
Yes, bitch, bitch, but have my money.
Okay.
Period.
However, what does this actually mean?
Does it mean that you need more eyeballs on your content or you need different networking groups to go to?
Do you want, um, more events to show up at?
Do you want to vendor at different places?
Like, is it a lead generation problem or is it you're getting eyeballs and people are hitting your content and they're liking, loving this resonates so deeply, but they're not getting on sales calls.
Okay.
So that means you have a conversion issue with your content.
Okay.
Or are people getting on sales calls or getting onto that paying for one session perhaps, but then they're not continuing.
So at this point you have a sales conversion problem where you're getting people to opt in.
Your content is doing its job.
They're moving into the space, but there's a disconnect between, there's a disconnect between you two on your sales call.
It's called her that first touch point.
See, so when we are, so we want to understand more deeply what it is, where are we actually struggling?
Right.
Um, and you want to get as specific as you can and not any, not any further.
You don't want to over constrain.
You want to say, well, I don't know so much about this, but maybe it's this direction.
Stop it where you feel the level of confidence and seek help at that level.
You know?
So again, this is where I was saying, even if you're under five years, you don't always have to go with the generalist.
I think personally it's always helpful to have a generalist in your corner who can help you plug in specialists as needed.
But even if not that arrangement, the example I gave, if you're able to get that granular, then you can say, Oh, I actually need lead generation support.
Like I don't even know clearly where I'm showing up is not even working.
I need to consult with somebody on that level.
But if for you, you're like, I just want to, I want more clients and um, I have a lot of engagement on my posts, but I don't know where the breakdown is and that's the level of specificity you're able to get.
Then you meet somebody at that level who can help you diagnose and go further.
Right.
Um, and so that's kind of a framework or some ideas for thinking about initiating support and how to identify what support you need.
I have a few things about once you've kind of picked some people or you're sifting through, think about these things.
And this is where I really took a lot of time in the previous voice note.
Um, so this, I might be able to make a little bit more concise, pay attention to their brand and not just the flashy show it templates and their gut punch carousels.
Pay attention to how they respond to comments.
Pay attention to they, um, like pay attention to what experiences they have beyond just their immediate thing that they're doing.
What is their background?
What, what gave them the experience to be able to help you with solve this problem?
I think this is a big one because a lot of people are not transparent about their background because they don't necessarily have a background that would, that they, that lends to this, to doing this work and that's okay.
Maybe they've developed that skill over time, but it needs to be an open conversation with them and you should absolutely not be afraid to ask these kinds of questions on the sales calls just as much as they're trying to see if you're like, it's, it's like an interview.
Um, the company is interviewing you, but you're also interviewing them similar for those sales calls.
Like this is your time to, you want to, you want to, you want to like put place their brand in reality in off of the virtual space and in the 3d space of offline and see how you would feel about it.
Like I think about some of the content where people are like, I'm great.
I'm great.
I make all this money.
I'm great.
Look at this car.
This person also thinks I'm great.
Imagine being somebody in a networking group who introduced themselves like that.
Yeah.
I'm a sales coach.
I'm great.
I make a lot of money, so much money.
This person just made a lot of money and so much money.
What do you do?
Yeah, I can help you.
I can help you make money.
Six figures in six months.
If you're not doing it any slower, you're not, you're doing it wrong.
I can make a lot of money.
Like we'd be so off put and I don't fault people completely for this kind of marketing because other like consumers respond really well to it.
But that's, that's also a telling sign.
Are they willing to just do the hype marketing because that's what works or are they going to stay in integrity or is it in integrity?
If it, maybe that's how they function.
They are a bit more self aggrandizing and, uh, in your face about those kinds of things, which is not a turnoff for every person.
Again, you just have to see what works for you, but take them at face value and also don't.
Me included, right?
Like people can craft a brand that feels, Oh yeah, like I'm so spiritual and so attuned.
And then you get in the communities and you see that they're like ghosting you.
The methods they talk about are the same old shit.
Like most people have not done the work to truly integrate and, and forge a new paradigm or, or forge a paradigm that is separate from and different from the hyper-capitalistic ways that we're seeing right now.
Right?
People put a lot of spiritual floaty flowery language, but then they repackaged the same low-key traumatizing, um, semi-hustle based exclusionary structures that they supposedly are not plugged into.
Okay.
So marketing is nice and it's good and it matters.
And we want to get behind the veil and see what is actually going on, you know?
Um, and for me, honestly, hype marketing is a yellow flag for me, for me, it's a red flag.
I don't work with anybody that does hype marketing.
It makes me throw up in my mouth, but it doesn't, again, for those reasons I mentioned, like sometimes you end up, and I'm, I've done this in my business.
You go with the flow, you go with the prevailing thing.
Um, and that's why you're doing it.
So I think it's a yellow flag.
Um, and then also are they, I want you to look at their willingness to connect and relate.
Um, we are in the era of boundaries and protecting our energy and that's so beautiful, especially for us women.
Like our, we have our energy, our essence has been siphoned for, um, generations.
And I'm so glad that we are not doing that anymore.
And, um, you want, building a business is an extremely intimate, uh, life altering journey.
You want somebody who is going to be present, who is not afraid of community, who is not afraid of relating to be there with you.
And so you can see this on the front end.
This doesn't mean that somebody you should be willing to exchange long voice notes and DMing back and forth and responding to comments in two seconds to show you that they are quote unquote worthy to be your coach.
Right.
But you do want to see if they are willing to get on sales calls, if they are willing to have a bit of conversation, if there is some willingness to, um, have some light conversation when you express intent to purchase.
Um, and this can get dicey cause we can get kind of triggered when somebody is holding rightful energetic boundaries that we ourselves are failing to hold in our lives.
Right.
Um, but you, you want somebody that you will be able to feel held and seen by, um, again, because this is a, a powerful, intimate relationship that will hopefully catalyze so much in your life.
It doesn't mean you have to love them.
It doesn't mean that you would have to be best friends with them in real life, but there needs to be a certain level of connection and humanness that they're willing to wade into, um, for this to work.
So support matters and you know that, um, especially if you listen to the end of this, right.
It's important to you.
I just hope for you to get the support that meets your needs and doesn't have you cycling and spinning out sometimes.
And I'm going to name it like this probably feels like soft selling, but I would, I would say this about anything.
Um, cause I'm a bougie girl and I've, it's been proven true time and time again.
Sometimes the, the investment is worth it.
Um, sometimes it's better to set aside the $22 masterclasses and freebies and just save the money for the support you need.
Like that sometimes is the quicker path than taking all these freebies and stuff and DIYing and struggling.
But if you're not able to, that's okay too, right?
You'll, you don't, if you have this dream and this passion, I, it's both and both, we need community and we can't do anything alone and you are capable, you are able, you've gotten this far with the resources you have.
Never let anybody, um, guilt you or, uh, create a scarcity mentality in you to the point where you are stepping into something because of that fear and that pain.
Um, and yeah, I, um, I think that the whole, you know, the investment is worth it is sometimes weaponized as well for people to overcharge and deliver very little.
But when you find your person and you really trust their work and you believe they can support you, if the money is the issue, then I am, I encourage you to save, to have a conversation even about options.
Um, many people are flexible.
We're running our own businesses, right?
We're the bosses.
We get to call the shots in.
If you're also their ideal client, they may be willing to work something else out, but, um, do yourself a favor just like with whole foods and organic foods and, um, all these finer things in life that we might have less of them or it might take, take some time to get to them.
But once we have them, they're supporting us more deeply than if we had the junk along the way.
Similar, similarly with business.
So I think that's all I got.
Hopefully this one went through as always, leave a comment.
Uh, feel free to reply to this email.
Um, Oh, and if you are looking for a particular kind of support and you don't know where to find it, feel free to reach out.
Truly.
I'm a huge connector.
I'm not territorial in the least.
If there is somebody I know who can support you, I would be delighted to connect you with that.
Okay until next time.
This article was written by Edi Oduraa, founder of Via de Oduraa, a fractional COO advisory where we use matriarchal wisdom to help wellbeing brands scale without losing their soul.
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