Experimentation >> Theorizing
Escape the spiral of doom.
Background
Length: 7:23
This voice note was taken from a pop up audio salon I hosted in 2025.
The fastest path forward isn't always mining for more clarity. It's more reps.
This one's for the recovering good girls who've been studying archery instead of shooting arrows. (You’ll get the reference when you listen 😉).
Tune in to remember why motion matters more than mastery, and what nature actually rewards in business.
Transcript
Queens!
I am walking.
I will listen back to this if it is too then I will delete it and put on some motherfucking headphones and resend this.
So I want to talk about experimentation today.
This is a hill I will die on, I love talking about, I will play on, I will sing on.
The fastest path is the path of experimentation, the path of action and motion.
It is really easy to get stuck in theorizing, in meditating, in visualizing when what is being asked of us is movement, movement.
So I know for me, I'm a cerebral girly, I'm also a...
I like looking polished, I like looking like I have my shit together, yes, okay?
Surprise, surprise.
And the hard part about experimentation is that you will look foolish, you will look wishy-washy, you may look confused or can be confusing.
And honestly, it's usually not as bad, how people perceive it is not as bad as we are thinking internally, but there is a risk with it.
And that's why I think so many of us find it easy to just think about it, to strategize, to watch this and consume this and join this and listen to this.
But when it comes to the rubber meeting the road, when it comes to, okay, I've studied all these sales scripts, now I need to actually reach out to people and ask them if they want to get on a call.
Like, okay, I've studied all this about marketing and biopsychology, but when it comes to actually retooling the way I communicate what I do and how I do it, we pause, right?
When it comes to rewriting our Instagram bio, when it comes to owning our next offer, when it comes to actually increasing our pricing and updating our website to match and having the conversations around it, talking to our current clients about where we're wanting to go next, when it comes to embodying, embodying literally in the body movement, doing the thing, that's when we get stuck.
And there is a deep fear, I think, in many women of persecution, of wrongness, of showing up and being too much, too loud, being wrong, too this, too that, or too little of something as well.
And we have our own spiritual and emotional practices to help move through this.
But at the end of the day, you cannot build a thriving business without action.
That's why you'll see bozos, literal bozos, out here with seemingly amazing businesses, right?
Or at least businesses that are profitable, right?
Businesses that move money and make money.
You'll even see some coaches and fellow peers where you're like, that person literally doesn't even know what the fuck they're talking about.
Their methodology, their modality, whatever, their life is not aligned, but they're moving money, you know?
And part of it is absolutely extractive practices, fake selling, whatever.
But part of it is motion, is motion.
Nature honors motion and movement and novelty and experimentation.
And well, and I will say novelty in the sense of new to you, not necessarily like you have to recreate the wheel every single time when you want to birth something new.
But I like, this analogy is not elegant at all, but I think that oftentimes, if you think about archery, we are studying, what we are tempted to do is study the, all the preconditions.
Okay, I'm testing the wind.
Okay, this is the angle.
Yeah, this is the kind of arrow I should get with this kind of tail on it and this kind of bow.
And like, if you really want to do it while you should stand like this and I'm watching videos and maybe I'm even practicing in my bedroom.
But we're doing all of that and we're like, but I'm not going to load the bow and shoot the arrow.
When what is being asked of us is like, okay, what is the cursory amount of knowledge I need to shoot this arrow?
And then I shoot it and I watch the trajectory and I learn from it and I assess as it's moving and after it's landed, what went wrong?
What was going on?
Okay, the wind, maybe I didn't, I under corrected for that.
I need to overcorrect this time and then you try again and you do reps and you do reps.
I think that, you know, excuse me, we are all different.
So some people may be predisposed to action and may need to hear slow down, slow down.
But I think that many of us, and I tend to magnetize women in my field who are recovering good girls, recovering perfectionists.
So many of us tend to get into freeze mode and shutdown mode and get stuck in the cogitation, cogitating the theorizing.
And so if that is you, I say to you, act, do, get in reps, spend some time messaging people like your followers.
I have always said that, you know, something that I need to do afresh, not anything salesy, never anything that feels out of alignment, but just get, put in the reps of reaching out to somebody and talking to them when they have not necessarily pinged you first, you know?
And if that, even if that feels a little bit, if that feels like too much of a stretch, start with people who've been active in your stories and actively liking your posts and just say, Hey, hello, you know, put out the sales post, get on a networking call and talk to people.
If you see somebody whose content you like reach out and want to talk, let's, let's see how we can help each other.
You know, I'm trying to think of different examples and different areas of business, you know, um, put out a post or two that feels edgy or a little bit like where in the direction you want to go, but feels a little challenging and where you would have before thought about it and talk to a whole bunch of people and theorize and dah, dah, dah, like just do it.
MVP that like they call it in the soft world, minimum viable product.
What can you get out into the world to see how it feels to express in that way, to show up in that way, to offer in this way and get some data.
Okay.
I post up posts.
It seemed like a good, you know, good feedback, not just likes and comments, but sparking conversations with people, um, in my DMs, or if it's an email, you know, getting some good replies from people who I would love to serve.
Okay.
But maybe let me post a little bit more content.
Let me get on a live.
Let me talk about it.
Okay.
And maybe I'm ready to change my marketing.
Let me change it.
And you see how there is, there is an assessment.
There is cogitating.
I need to stop using that word.
Um, I don't know why I said that.
There's no reason for me to not to stop using that word.
Um, but as you continue down this path, it is this beautiful dance of doing and thinking and feeling into your body of like, okay, does this feel good in a line?
Like all parts are welcome.
And, um, but when we have one part that tends to, um, dominate, it is good to bring the other parts online in a bigger way.
And, um, I think that even if we are super like intuitive and flowy and embody, you know, like very big into, um, embodiment practices, et cetera, et cetera, just by the very nature of recovering from perfectionism and good girl syndrome, it can be easy to get stuck in the mind.
So that is my encouragement to you today is dive into experimentation.
Um, open yourself up to more action and see where it leads you.
This article was written by Edi Oduraa, founder of Via de Oduraa, where we help creative + wellbeing brands scale without losing their soul through fractional COO services.
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