What to Do When Your Business Is About to Climax
And it’s not “go faster” or “try something new”
Length: 8:05
This voice note was taken from a pop up audio salon I hosted in 2025.
When your business is growing - more visibility, more conversations, more opportunities - the temptation is to do more. Post more. Launch more. Add more offers. Fill the void.
But what brought you here got you here. Don't shift course right before the breakthrough.
In expansion moments, your job is to pare down, not pile on. Focus on the 20% of efforts yielding 80% of results. Cut the rest, at least temporarily.
Nature shows us this: trees shed branches to focus energy on what's essential. Your business needs the same pruning.
This transmission is 8 minutes - worth your time if you're in the middle of growth and feeling the urge to overcomplicate.
Transcript
Happy Tuesday to everybody, wanted to come in here and talk very briefly about one of the first principles that is a guiding beacon in my life in general, but especially in business.
And so the concept of first principles is essentially, it's a philosophical term used in like philosophizing and debate, rhetoric, all that kind of stuff.
And a first principle is essentially the most essential component of a like belief or point of view, worldview.
And I'm sure I'm not explaining this super well, there may be some of you who could explain this better.
So feel free to chime in.
And, but I love the idea of first principle, because it takes us back to the root, to the core, to the zero point.
And from that zero point, you're then able to create your full logical debate or worldview or hypothesis.
And so I love to use the idea of first principles in business and in life.
And one of the first principles that I adhere to is simplicity.
Simplicity is always good, always.
And I know, I'm sure there are situations where it's not, you know, we're not going to live in the complete binaries of always and never.
I know, I know, I've broken that rule.
But pursuing simplicity is a building block that at any stage of business will yield fruit.
When we look at nature, we can see how when a tree or a plant is growing, certain branches and leaves will die and will shed away.
There's a simplicity, this pruning away to focus efforts on what is most essential.
And so how this plays out in business is when we are at these pinch points, especially these transition periods where we are feeling this holy tension, we are maybe even experiencing it in the 3D, this expansion, more visibility, different opportunities, heightened impact, influence, income.
The temptation can be to extend what we're doing, extend our efforts, double down.
So whether it is doing more things, a wider variety of things or putting more force behind what we are already doing, this can be the temptation when we are now faced with this expansion.
We want to fill the void.
And so in these moments when I feel this in my body and I see this in my reality, and likewise with the beautiful woman that I work with and have worked with, this is a pivotal point to call ourselves back to simplicity.
When we start feeling that heady excitement or even a little bit of anxiety and feel the contractions quickening of this next season that we're stepping into, we want to return to the first principle of simplicity.
So maybe you're getting more eyeballs on the work you're doing, you're having more conversations.
The temptation can be, okay, let me build this and do that and X, Y, Z. But you have gotten to this point by doing what you've been doing.
And of course, what brought you here will not take you there, right?
But we want to get past this inflection point and stabilize before we start adding and shifting and moving.
So if things are working, keep doing them.
This is an off the wall analogy, but it's so true.
Like in sex, we're doing it.
People often talk about, with women especially, guys will see somebody or their partner will see them get excited and will go faster or do more stuff.
And the moment, the peak is, they're climbing back down the peak, right?
I've heard people say, like with women, and I know this is steep generalization, but if it's working, do the same exact thing.
Don't move your hand.
Don't add speed.
Don't slow down.
Just keep doing what you're doing, okay?
So we're going to draw the same parallel in business.
Like when your business is about to climax in this next season and is about to hit this new peak, or even your inner world is hitting this new peak, this new expansion, you're holding more sensation, don't shift course.
Remain in the simplicity.
Stick with what you're doing.
And in fact, if there is a level of overwhelm, if there is this feeling of too muchness, and it's a feeling that is not just a rightful expansion that your nervous system can tolerate, and truly like an overwhelm and a flooding, scale back, scale back, and look at what is non-essential, what you've been doing that is part of the, like 80% of things that typically don't, the 80% of things that don't bring about the 80% of work.
This is the Pareto principle, where it says 20% of what we do typically yields 80% of the results, right?
So it's 80% of what we do that is yielding like maybe 20%, right?
So in these seasons, that's when we want to look critically at this 80% of output and say, okay, it's yielding 20%, that 20% is good and right, and it needs to get done.
But maybe in this season, we're shrinking how much effort we're putting in that direction.
And we're really focusing on that 20% of critical work that is maintaining and pushing us past, like, over the orgasmic inflection point that we're experiencing right now.
So I know this is easier said than done, and that's kind of meta and high level.
But what that looks like for me, I feel like I'm in the midst of that right now, is the temptation is to, you know, maybe post more on the places that I'm posting, do more things, like, add more show up, even with this telegram group, there's a little there's a part of me that's like, okay, maybe I should show up every day and be here and, like, just do a lot, right, just over function.
But as I'm in this expansion tunnel, I'm reminding myself to remain in simplicity to do the things that have gotten me to this point that have been working that have brought in, you know, some of the new clients this summer, and that have helped me nourish my nervous system and that have, you know, gotten my message out and eyeballs on me.
So yeah, that looks like not showing up in the telegram group every day, which honestly might be a bit of overkill for you guys to having a message every single day, right?
It looks like posting the same amount that I have been posting to Pinterest and not doubling down tripling down just because I have more time and energy in this expansion period, right?
But the thing with this, like any business advice, any advice ever is that it's seasonal, right?
Like we go through different seasons.
And at some point, the rightful thing to do is to put the pedal to the metal to joyfully dive deep and expend greater amounts of energy, you know, and often that comes on the other side of this simplicity of this paring down, because now we've cut away, we've gone through this tunnel, and now there's this open field in front of us where we have even more clarity about where our energy needs to go.
And so it feels so much more nourishing to put that full 100% towards what we know will really yield those results we want.
So I hope that was helpful.
I'd love to hear what you think about this.
If you're experiencing this expansion portal in your own life, in your own business, there's a lot of people I've been talking to of late who this holy tension that's been building is breaking and things are starting to fall into place and clarity is coming through.
So would love to hear from you guys.
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