What I Would Tell You If I Wasn't Afraid to Hurt Your Feelings

(Lucky for you, I'm not so here it is).

There's something I want to say to you.

Something that's been sitting in my chest for months as I watch brilliant, gifted women spin their wheels in the same patterns, investing in the same types of support, wondering why their businesses aren't growing the way they envision.

If I wasn't concerned that you'd think this was me trying to soft sell you (it's not, though I'm sure I'd love to work with you 😉), and if I wasn't afraid of hurting your feelings, here's what I'd tell you:

You Can’t Do This Alone

It's hard to grow without individual support.

I know, I know. You've been burned by coaches before. You've invested in programs that promised transformation but delivered recycled content and surface-level cheerleading. You've been in group containers where you felt invisible, masterminds where everyone talked but nothing shifted.

So you've decided to figure it out yourself. You're consuming free content, piecing together strategies from podcasts, trying to reverse-engineer success from Instagram stories.

But here's what I've observed after years in this space: the entrepreneurs who create sustainable, aligned businesses don't do it in isolation. They find the right support - not just any support, but support that matches their frequency and challenges them to grow.

The key word there is right.

Inner Work Isn't the End Game

While mindset and inner capacity absolutely matter, the successful are defined by taking aligned action.

Let me be clear: I'm not dismissing the importance of healing, nervous system work, or addressing your relationship with money. These things are sacred and necessary (and I do them myself).

But if your inner work isn't facilitating more aligned action that gets you where you want to go, you're stuck in a healing loop.

Your soul didn't incarnate to spend years in therapy about your business. It came here to express something particular through you - something the world needs. The inner work should be in service of that expression, not an endless destination in itself.

I've watched women spend thousands on healing containers while their businesses stagnate. They can tell you all about their attachment style and childhood wounds, but they can't tell you how it’s tangibly supported more income, impact and influence.

(I hope this goes without saying that healing simply for the sake of feeling better is rightful - the problem is when we’re in constant “fix myself” mode, thinking this will move the needle in business).

You’re Being Love-Bombed into Coaching Containers

Many of the support in the online space lean heavily into buzzy, head-heavy energy.

You know what I'm talking about - the coaches who make you feel like you're about to breakthrough every time they speak. The ones whose content gives you chills and whose sales calls leave you high on possibility.

Here's the uncomfortable truth: the people who will actually move the needle for you might not give you that same dopamine rush.

Just like in healthy relationships, while there should be attraction and spark, there may be less intensity and urgency than relationships that start with love-bombing.

This requires tapping into the nuance and subtlety of how the coaches / advisors / consultants we’re considering show up and make us feel.

The coach who challenges your timeline might care more about your success than the one who promises you'll be six-figures by Christmas.

The mentor who asks tough questions about your business model might serve you better than the one who validates every idea without discernment.

The supporter who holds you accountable to your commitments might be more valuable than the one who offers endless understanding about why you didn't follow through.

This requires a different kind of discernment. One that looks beyond the initial feeling and asks: "What will this actually create in my life?"

Business is a Skill You Need to Learn to Make Money

You are not required to learn and engage with these skills (you can express your soul’s calling through volunteering, creative work, and a million other ways that don’t need to be monetized). But you will not be successful in business unless you do.

I've watched women try to bypass this truth, believing that their pure intentions and spiritual connection should be enough. They launch beautiful offerings that no one buys, create websites that don't convert, and wonder why their gifts aren't being received.

Even the most ethereal-seeming, anti-capitalist entrepreneur (if they are living comfortably from their business revenue) has dedicated themselves to learning elements of business growth. Effortless reels about manifesting money neglect to mention the thousands of dollars of ads they began running. Story slides about expanding their nervous system to receive more omit the months of experimentation and execution they were doing on the backend to restructure their business for greater revenue.

People are selling you one part of the process (the part that feels most natural to work on) and failing to mention all the other work they did to get the results they attained. This can create an industry-wide illusion that you can bypass the skill of refining client service; packaging offers in a way that makes it easy for people to purchase; managing your time, energy and attention to enter productive flow states; and on.

But I'm here to tell you think skill matters. And it can be cultivated.

The Real Soft Sell

If this feels like a soft sell, you're not wrong. But not in the way you might think.

I'm not trying to convince you to work with me specifically. I'm trying to convince you to stop spinning your wheels.

Stop investing in support that feels good but doesn't move you forward.
Stop believing that the right mindset work alone will magically create clients.
Stop thinking that business skills are somehow less spiritual than energy work.
Stop choosing coaches based on how they make you feel rather than what they can actually help you build.

The world needs what you have to offer, but (if you decide to go the route of entrepreneurship) it needs it expressed through a business that works - one that can sustain you, serve others, and grow without consuming your life force.

You deserve support that actually supports.
Strategy that honors your soul.
Structure that amplifies rather than constrains your gifts.

You deserve to stop trying a million ineffective things and start building something that lasts.

The question isn't whether you're capable of creating this.

The question is whether you're ready to choose differently than you have been.

In service,

At the time of this writing, I am opening up my books to enroll one new client. 6 months of high-touch, deeply-invested support to grow with structure, beauty and simplicity. If you’re interested, let’s talk.

❛

If this transmission stirred something in you, there’s more where that came from.
I write love letters for the femme founder wanting to build her business empire with clarity, precision and clarity.

Receive future missives straight to your inbox.