Tapping into Potent Visibility
Questions to reignite the passion when showing up and being seen are hard.
Length: 8:36
This voice note was taken from a pop up audio salon I hosted in 2025.
The work of visibility isn't figuring out the right hook or perfecting your Canva template. It's getting clear on what you stand for.
When you know what change you're hungry to see in the world—and you anchor into that conviction—showing up becomes less burdensome. Sometimes even joyous.
Transcript
Good morning.
I hope everybody is doing well.
I want to talk a little bit today about visibility.
So I am not a marketer by degree, but I am a student of human behavior.
I'm a student of business growth and a student of what motivates and moves people.
And I think that at the heart of potent visibility is a clarity about your own mission.
And so this is where the work is not actually the quote-unquote work, meaning we think about the work of visibility as figuring out the right thing to say, creating the beautiful graphic, or lining up our camera just right in the lighting and following our script.
But the most potent work around visibility can be done in your inner being and in clarifying what you stand for.
I believe that visibility can feel so much less burdensome and even joyous when we tap into that place of clarity and alignment.
And so visibility and content creation and speaking and podcasting, it doesn't have to be in that place.
I think sometimes we can also get ourselves in a tizzy because we're like, why doesn't this feel ecstatic?
Sometimes it won't, period, point blank.
But also it is okay if in general, marketing and sharing our mission is just a more pragmatic activity that we do to get more clients so that we can do the service and craft that we love.
That is okay.
I would say that typically one's visibility efforts are not usually one or the other.
We'll have moments of joy and flow where we're just pouring out and resonate and people are resonating.
And other times where it's a little bit more pragmatic, we have to push ourselves and stretch ourselves to more directly mention what we're offering perhaps or get a little bit more concrete and that's okay.
But I would say that the more we can increase what I've seen for myself and for a lot of the people I work with, but again, not for everybody.
So if this is not you, don't shame yourself or feel like you need to be here if this is not, if you are perfectly fine with more of a pragmatic approach.
But I do believe that for many of the people I work with, getting to a place where our content feels less of a means to an end and more of an extension of our mission, extension of conversations we're already having with clients and pre-clients, an extension of our thoughts and our inner groanings as we're trying to bring to life and bring this change to the world.
As more of our visibility gets to that place, we do receive, we fall into flow more easily.
We have more of that creative eros energy around the work we do, etc.
It just seems to be a more pleasant process for us.
Sorry, our neighbor's dogs are going crazy.
And so, like I mentioned, this is, and getting to this place is so much less about tweaking Canva templates and getting chat GPT to help you with real hooks.
These embellishments matter eventually.
But what first matters, first and foremost matters is that inner clarity and that inner conviction.
And to be clear, we're not going to be 100% clear and 100% in conviction and belief.
Oh, she almost ran over a squirrel.
Oh my god.
Okay, but the squirrel made it.
Okay.
I'm sitting outside, by the way, if you cannot tell by all the ambient noise happening.
We will not ever be in 100% clarity 100% conviction 100% of the time.
Let's not put that burden on ourselves.
But we can reach appropriate levels of conviction and clarity where we can anchor in enough to show up magnetically and confidently.
And so this may not have been the best option, the best choice in sending this message outside.
So I apologize.
But and so when we first we get that conviction and that clarity and we get the the unadulterated flow, and then when we get consistent and showing up with that message with that conviction, then we can begin the process of, okay, perhaps there are ways that I can communicate the same thing without dimming my light, but in ways that are more compatible with the receiver.
Good morning.
And so I have some questions that I like to ask myself, when I'm on this sojourn of really deepening into greater clarity around my mission, mission, my message, what I want to speak on.
Two ones that I love.
What one area of change am I hungry to see in the world?
What one area of change am I hungry to see in the world?
And you can twist this question however you need it.
To get the light to get as deep as possible in your brain matter.
You know, what is what is one of the biggest tragedies I think is occurring today and beyond the global tragedies and horrors that we're witnessing, you know, the one, one of the biggest things that you feel like you can change that this, if there's one thing changed, it would change so much in humanity or change so much in this demographic that you love and you support.
And the second question is, if I could help people go from X to Y, what would it be?
If I could spend my days guiding people on this journey of a journey from X to Y, or A to B, whatever, however you want to say that, what would it be?
If I could facilitate that change, what would it be?
And give yourself space to write around this, to voice note around this.
Let the energy and emotion of these answers seep into you and write and speak from this place consistently.
And once you've gotten to that place of, okay, you're, you're sinking into this conviction, you're being able to show up consistently, whether that's once a week or three times a week or every day, then we begin seeing, okay, how are people responding at not to change the core of what I'm saying, but change perhaps the packaging, the embellishments, like I call them.
Yeah, I was going to give more examples, but I've already, you know, the visuals, the hooks, the language, those kinds of things that you can play around with, but the core, the energy, the energetic core of the message and the piece is far more important than any of these other packaging things, especially if we're operating in this new paradigm.
Right.
So again, that goes back to the whole pragmatic element of, you really can have very successful content following a formula that utilizes sales psychology, branding psychology, these kinds of things.
And these are good tools.
Why not use them?
Right.
But when that is, when you're starting from that place, you don't, your content doesn't carry its own energetic signature.
It's just a, like a present, a Christmas present, a box with, but without the core inside of it.
And again, that is okay.
If for you, you do not view your content as an extension of your mission.
It is more so a way to funnel people to your mission to you, to what is your, the heart of what you want to do, which is the hands on work.
But I do think for, if you're in this group and as we're entering into this era where there's a return to a matriarchal, communal, holistic, multidimensional living and business, that this matters more and more and people want the Christmas box, but also the present inside.
So let me know what you think.
And if you have any questions around diving into the core and clarifying the energetic signature of your content, let me know and leave a comment.
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